There’s nothing worse than loading up a video you’re keen to see – only to have to wait an agonising 30 seconds and be forced to watch some boring advert.
But that pain will soon be a thing of the past.
Google, which owns Youtube as a subsidiary, says the unskippable ads will be removed from 2018.
It hopes by removing the longer version adverts it can, “focus on formats that work well for both users and advertisers.”
Before the announcement, people on social media made it no secret that the ads were annoying:
Unskippable 30-second YouTube ads are the reason Trump won the election.
— Nikolas T. Monastere (@nikolastynan) 9 February 2017
But afterwards others rejoiced at the idea:
Youtube getting rid of unskippable 30-second ads is the best news I have heard in years
— ryan (@hellaryanhella) 18 February 2017
The company is still holding onto the ads that can be skipped after five seconds, as well as ads that last 15 and 20 seconds.
The move will hopefully benefits those with small mobile data plans – as 30 seconds worth of additional video content can be a ball breaker.